Shopify's reporting is fine until you want to understand how your business actually works.
Cohort retention. True LTV. Repeat purchase dynamics. Channel quality. Subscription churn.
All the things that matter past £10k/month — and all locked behind Shopify Plus or not there at all.
Dataio connects to your data and gives you the operating dashboard you'd build yourself if you had a data team.
Not another BI tool. Not another vanity metrics app. The reports you actually open every Monday morning.
What's inside
→Cohort revenue & retention by acquisition month
→True LTV distribution — Pareto, not average
→New vs returning revenue split over time
→Repeat purchase dynamics and time-to-second-order
→Acquisition channel quality — which channels bring customers that come back
→Subscription pulse — recurring revenue mix and dynamics
→Product performance with margin, returns, and repeat-purchase rates
→Discount impact on AOV and profitability
→Channel mix: DTC, wholesale, marketplaces — one view
→AI-generated operating commentary that actually reads the numbers